American Music Awards stable from 2020 ceremony; ‘SNF’ tops Sunday – Deadline
UPDATE: The 2021 American Music Awards bailed out of 2020 levels, earning 4.0 million viewers and a demo rating of 1.0 in updated numbers.
Additionally, the latest iteration of the annual music awards show generated 46.5 million total interactions across social media platforms including Twitter, Youtube, Facebook and more. According to ABC, the 39% increase in social interactions from the 2020 AMAs made it the most social TV broadcast of 2021.
NOV. PREVIOUS 22: ABC assembled a handful of music’s most notable personalities, ranging from Cardi B to BTS, for the 2021 American Music Awards. While BTS, Taylor Swift and Megan Thee Stallion were among the musicians walking away with honors, the ceremony annual awards show did not go beyond prime time on Sunday.
In contrast to NBC’s coverage of the Steelers-Chargers game, the AMAs earned a 1.0 rating in the 18-49 demo and 3.77 million viewers. Marking the fifth highest-rated program of the evening, the 2021 AMAs were flat compared to last year’s ceremony (1.0, 3.80M). Like most awards shows this year and last, the ABC ceremony was behind its last pre-pandemic iteration in 2019 (1.8, 6.73 million) by a healthy margin.
NBC won the night with the Steelers-Chargers showdown, which saw the Los Angeles team win 41-37. The latest installment was down from the previous week (3.4, 12.60 million), which also fell from the previous week.
Among the non-sporting rates and rewards, The simpsons (1.1, 3.88 million) on Fox received a nice boost from football programming, earning the top scripted spot of the night. The big North (0.6, 2.09M), Bob’s Burgers (0.6, 1.75M) and family guy (0.6, 1.63M) were all up from last week.
The CBS night culminated with The equalizer (0.6, 6.37 million), who returned after a week off for the Adele One Night Only concert special last week, which has since topped the 2021 Oscars in viewership.
The CW’s Sunday night kept quiet with a new episode of Legends of the Hidden Temple (0.0, 0.32M) and repetitions of Masters of Illusion.