Meet Louisville’s Indian-American music duo, Twinjabi
LOUISVILLE, Ky. — Twin Indian-American musical artists from Louisville are pushing the boundaries of pop music with their Indian heritage by blending languages into their lyrics.
“Were Twinjabitwo American twin music duo from Kentucky,” Kush Nijhawan said as he and his brother Neil strolled through their hometown.
They are Indian Punjabi twins who represent Louisville internationally.
“We’re from Louisville, Kentucky, very proud of that, but we’re definitely international superstars making great music for the world, we’re from Kentucky. We’re just making our mark in the music,” Kush said.
The duPont Manual High School graduates began their musical careers two years ago.
“I would say our biggest inspiration would honestly be our dad. You know, that’s why we do this. He told us anything was possible and anything was possible,” Neil said.
The duo said they aim to add diverse voices to the music industry.
“We are only two children in the basement. One day we said we wanted to make music that shows our point of view to the world because it just isn’t shown,” Neil said. “And our dad said go ahead, you know, anything is possible.”
They mix Hindi, English and more recently Spanish in their job.
“The great thing about Twinjabi and the great thing about music is that language doesn’t matter. The melody is queen. You have a good melody, you might not understand a single word in that language, but that melody will stick in your head,” Kush said. “With Twinjabi you get great music, great videos and we really looked at the role.”
Their two years of making music are flourishing, with several songs like Teju, Bombay or Desi Dons accumulating more than a million views.
“What started this journey was that we just felt there was a gap in the market,” Kush said. “We felt like there wasn’t an Indo-American act that really had the potential to go mainstream and be a top player in the world and we wanted to fill that gap, as you do. know, the Indo-American artists.”
Artists, twins and singers who are forging a new path by climbing the music charts.
Twinjabi just released a clip in february. Many of their filming locations for songs are iconic Louisville locations, like the Brown Hotel and Lynn Family Stadium.