TV Ratings Sunday, November 21, 2021 – The Hollywood Reporter
The 2021 American Music Awards improved — albeit barely — from their all-time low the previous year.
The show’s broadcast by ABC on Sunday averaged 4.04 million viewers and a 1.03 rating among adults 18-49, a hair better than the 4.01 million and 1.0 for the 2020 awards. The Nov. 10 CMA Awards had a similar performance, matching their 2020 performance among adults 18-49 and dropping viewership slightly; for both shows, this is an improvement from a few years of double-digit ratings declines.
The awards also had a big social media footprint: according to Talkwalker’s social content ratings, the AMAs have been the most social program on TV for the past three years (excluding presidential debates) and have seen gains year over year in terms of interactions and video views.
Elsewhere on Sunday, the NFL drew its biggest viewership of the season as Fox’s late afternoon show (Kansas City-Dallas across most of the country) averaged 28.06 million viewers. . This in turn helped The simpsons (3.97 million viewers) attracts its largest single-day audience in the fall.
Paramount Network Yellowstone remained strong with 7.42 million viewers, roughly equal to the previous week, and added 810,000 with a simulcast on CMT. Mayor of Kingstown (2.1 million) was down slightly from the 2.7 million who watched its debut.
The American Music Awards are produced by MRC Live & Alternative, a division of MRC, co-owner of The Hollywood Reporter through a joint venture with Penske Media called P-MRC.
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