Urban Desi concert in New York with the best American Indian singers

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DJ Shadow, Arjun and Jaz Dhami at the Urban Desi Concert press conference in Indikitch on March 28, 2018.

NEW YORK – After two successful years, Urban Desi is back this year with another improved conference, followed by the most anticipated desi concert in New York.

The two-day event, presented by Saavn, will have a few new additions this year, including a formal gala evening with all concert and conference guests, private workshops with dancers and musicians, and a pop-up shop before the concert. .

This year’s conference will feature not only panels with desi musicians, but also South Asian leaders in technology, entertainment, business, marketing, education, philanthropy, art and fitness covering eight topics including: A Woman’s World; Made in New York; Entrepreneurship and start-ups; Philanthropy and non-profit organizations; Health, fitness and well-being; The YouTube frenzy; The Audible Image: Digital Music & Streaming and KALAKAAR: The Desi Artist.

The gala will take place after the conference, Thursday, March 29, at the Kimmel Center at New York University, and will feature Terry Mardi, the man who coined the term “Urban Desi,” as the keynote speaker.

The pre-concert pop-up store on March 30 at Irving Plaza will feature Urban Desi designers like Roots Gear, Atif Ateeq, Babbu the Painter and Badal Patel while DJ Sharad and Rohit Sharma will release the pre-show music. .

The concert will bring back artists like Amar Sandhu, Pranna, Fateh, Samica and Saavn Artist Originals (AO) hitmakers Raxstar, The PropheC and Zack Knight. It will also see new artists such as Sonna Rele, Bambi, Jaz Dhami, Bohemia, Kamal Raja and Arjun.

Arjun will play his first album in America for the first time.

“I can’t wait to finally perform at the Urban Desi conference in New York. With each passing year, it is becoming an increasingly important and influential event for South Asian youth in the United States, offering a range of speakers for entertainment and inspiration, ”Arjun said at a press conference on Wednesday March 28.

“This year’s event is even more special for me personally as I am sharing my debut album Closer To Home with fans for the first time at UDC,” he added.

Dhami told the News India Times he is looking forward to performing on the SVP stage this year.

Dhami became a musician at the age of 9 and has been making music for 10 years.

“The biggest thing I’ve done so far is the song ‘High Heels’ with Kareena Kapoor,” he said.

Dhami was also trained in Indian classical music although his rhythms are Urban Desi.

The concert will also feature local singer Neel Shah who has decided to give up his full-time job in data analysis and become a singer.

Shah has been singing since the age of three and won a karaoke competition at the age of 15, “it was like a wake-up call since I won against other Indian competitors”.

Shah enjoys singing old Bollywood classics, especially songs by Mohammed Rafi.

The Urban Desi concert and conference was launched in 2016 by Monty Kataria and Abhinav Chintakunta in association with Urban Asian and Brown Girl magazines and is presented by Saavn, Aleria Arts and Seth Studios.

“The South Asian or Desi diaspora culture and community is so vibrant and relevant that we had to put it all together. This is our third year in a row and we are just getting started, ”Kataria said.

The conference and gala will take place at New York University’s Kimmel Center on Thursday, March 29, while the concert will take place at Irving Plaza the following day.

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